Kern & Lead
Agency, B2B, D2C, Content & Influencer Strategy
At K&L, I developed and executed content and social media strategies across multiple brands and industries. I created high-performing organic and paid content, managed influencer partnerships, and oversaw digital campaigns that drove engagement and conversion.
Clients I worked with at K&L:
- Stadium (Corporate Gifting, B2B, Brand Partnerships) – Built and executed social media and content strategy, showcasing Stadium’s offerings, including global group gifting, branded swag, and peer-to-peer recognition programs. Developed influencer strategy and content marketing to grow brand presence.
- Juntos (Sustainable Fashion, D2C, E-commerce) – Developed Instagram ad campaigns and conversion-driven copywriting, aligning with Juntos’ sustainable mission. Focused on D2C audience targeting and paid ad optimization for eco-friendly footwear and social impact storytelling.