Carl’s Jr. & Hardee’s (CKE)
QSR, D2C, Global Consumer Brand, Franchise Marketing
Managed global social media strategy for Carl’s Jr. & Hardee’s (1M+ followers). Increased engagement by 30% using a custom three-emoji response system. Led the launch of the Beyond Meat Burger, worked on the Super Bowl commercial, and helped develop franchise marketing strategies for localized content at scale.