Social Media Support & Brand Strategy (Street Team)

Lyft

Developed Lyft’s brand voice and customer experience strategy for real-time social media interactions. Managed escalated social support issues, influencer partnerships, and high-profile interactions (e.g., engaged with Snoop Dogg via Twitter). Additionally, I ran street team events that directly converted customers and developed marketing insights based on real-world engagement. These activations provided valuable data on customer behavior, brand affinity, and market expansion opportunities, shaping Lyft’s grassroots marketing approach.